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SCTE 130-3 2010
- Digital Program Insertion--Advertising Systems Interfaces Part 3 Ad Management Service (ADM) Interface
- standard by Society of Cable Telecommunication Engineers, 2010
- Publisher: SCTE
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This document in conjunction with the SCTE 130 Part 3 Extensible Markup Language(XML) schema document (i.e., the XSD document) defines the XML messages expressingplacement opportunities, placement decisions, and placement related event data typicallyexchanged between an Ad Management Service (ADM) and an Ad Decision Service(ADS). Additionally, this document and the accompanying schema document describe theauxiliary XML messages, elements, and attributes supporting the primary messageexchanges.
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