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AWWA SOURCES66408
- Market Research Study: Barriers and Opportunities to Sustainable Landscaping Practices in the Residential Sector
- Conference Proceeding by American Water Works Association, 02/01/2008
- Publisher: AWWA
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This powerpoint presentation presents several market research studies conducted in 2005 and 2006 in the GreaterToronto Area. The focus of the studies included:outdoor water use/landscaping;single-family residential;broader marketplace;municipal/regional operations and practices; and,areas with significant constraints/pressures. The approach included:developing demographic profiles of study areas for thesingle-family residential sector;recruiting participants based on demographic profiles;research sessions (Not Focus Groups), over 200respondents provided written responses to verbally askedquestions;minimum of 125 closed and open-ended questions; and,over 60,000 responses were grouped and analyzed. Includes tables, figures.
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