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AWWA ACE93032
- Public Relations on a Shoestring Budget
- Conference Proceeding by American Water Works Association, 01/01/1993
- Publisher: AWWA
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Public relations is often mistakenly thought to require expensive publications, constant media attention, and full-time PR staffers. In reality, programs need involve little more than using opportunities, which already exist, to communicate important information to people who need it. By combining the simple and low cost efforts described in this paper, and continuing them yearly, you will gradually gain recognition with your customers, and will be regarded as a valuable source of information - not looked upon as "that utility who's out to get us".
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