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AWWA ACE92029
- Management-Public Information Interface in the Real World
- Conference Proceeding by American Water Works Association, 01/01/1992
- Publisher: AWWA
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This brief paper covers some elements of communication strategic planning. Communication planning can assist you in building the trust and respect of employees, customers, and regulators. Such a plan should provide direction for the company's public relations activities so that all activities support the utility's mission and promote the utility's position on relevant issues. A good strategic plan identifies the issues that can impact the utility and the audiences that need to be informed about these issues.
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