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AWWA ACE70741
- Always Water Smart: Use of Social Media in Launch of Conservation Program
- Conference Proceeding by American Water Works Association, 11/01/2009
- Publisher: AWWA
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This powerpoint presentation begins by providing a brief overview of the Irvine Ranch Water District (IRWD) and its "Always Water Smart" outreach campaign to promote water conservation. Key program components include: new "Always Water Smart" webpage AlwaysWaterSmart.com;pipelines billing insert articles; and,social media program. The social media strategy is presented, along with twitter messages, and IRWD's Conservation Allocation Tiered Rate Structure.
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